Download Strategic Marketing for Success in Retailing PDF

Author :
Publisher : Greenwood Publishing Group
Release Date :
ISBN 10 : 9781567201864
Pages : 387 pages
Rating : 4.5/5 (567 users)

GET EBOOK!

Download Strategic Marketing for Success in Retailing PDF by A. Coskun Samli Full Free and published by Greenwood Publishing Group. This book was released on 1998 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides retailers with an understanding and appreciation of the value of a strategic marketing plan, and the first steps to take in developing one.


Download Impact of Digital Transformation on the Development of New Business Models and Consumer Experience PDF

Author :
Publisher : IGI Global
Release Date :
ISBN 10 : 9781799891819
Pages : 347 pages
Rating : 4.7/5 (799 users)

GET EBOOK!

Download Impact of Digital Transformation on the Development of New Business Models and Consumer Experience PDF by Rodrigues, Maria Antónia Full Free and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.


Download Journal of Retail Banking PDF

Author :
Publisher :
Release Date :
ISBN 10 : UOM:35128000413102
Pages : pages
Rating : 4.3/5 (351 users)

GET EBOOK!

Download Journal of Retail Banking PDF by Full Free and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download Handbook of Research on Retailing PDF

Author :
Publisher : Edward Elgar Publishing
Release Date :
ISBN 10 : 9781786430281
Pages : 480 pages
Rating : 4.7/5 (786 users)

GET EBOOK!

Download Handbook of Research on Retailing PDF by Katrijn Gielens Full Free and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.


Download Journal of Retailing PDF

Author :
Publisher :
Release Date :
ISBN 10 : 00224359
Pages : pages
Rating : 4.4/5 (435 users)

GET EBOOK!

Download Journal of Retailing PDF by Full Free and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download Managing Robotics in Retail PDF

Author :
Publisher : Springer Nature
Release Date :
ISBN 10 : 9783658375003
Pages : 313 pages
Rating : 4.6/5 (658 users)

GET EBOOK!

Download Managing Robotics in Retail PDF by Patrick Meyer Full Free and published by Springer Nature. This book was released on 2022-06-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders’ adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key concepts, five studies are presented. The author ́s findings show that understanding and differentiating between consensus, shared and idiosyncratic drivers of and barriers to the adoption of service robots in retail service systems by all key stakeholders, i.e. customers, frontstage employees, and retail managers, is crucial to be able to fully cope with the complexity inherent in the adoption of service robots in service organizations. Moreover, the designed and evaluated artifact fosters a paradigm shift from a one-time technology introduction to a continuous technology management approach including iterations of experimenting, piloting, and implementing.


Download Domestic Commerce PDF

Author :
Publisher :
Release Date :
ISBN 10 : STANFORD:36105130377570
Pages : pages
Rating : 4.F/5 ( users)

GET EBOOK!

Download Domestic Commerce PDF by United States. Bureau of Foreign and Domestic Commerce Full Free and published by . This book was released on 1932 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download Marketing Information Guide PDF

Author :
Publisher :
Release Date :
ISBN 10 : UCSD:31822028983104
Pages : pages
Rating : 4.:/5 (31 users)

GET EBOOK!

Download Marketing Information Guide PDF by Full Free and published by . This book was released on 1967 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download index to jouranl of retailing  PDF

Author :
Publisher :
Release Date :
ISBN 10 :
Pages : 286 pages
Rating : 4./5 ( users)

GET EBOOK!

Download index to jouranl of retailing PDF by \ Full Free and published by . This book was released on 1942 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download Economics and Management of Networks PDF

Author :
Publisher : Springer Science & Business Media
Release Date :
ISBN 10 : 9783790817584
Pages : 465 pages
Rating : 4.7/5 (79 users)

GET EBOOK!

Download Economics and Management of Networks PDF by Gérard Cliquet Full Free and published by Springer Science & Business Media. This book was released on 2007-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only residual income rights of franchised outlets but also residual income rights of franchisor-owned outlets. Previous studies primarily examines the incentive, signalling and screening effects of fees, royalties and other contractual pro- sions from the point of view of organizational economics (see Dnes 1996 for a review) without taking into account the interactions between residual decision and residual income rights as interrelated parts of the governance structure. This paper fills this gap in the literature. According to the property rights view, de- sion rights should be allocated according to the distribution of intangible kno- edge assets between the franchisor and franchisee and ownership rights should be assigned according to the residual decision rights. Since ownership rights are diluted in franchising networks, the dilution of residual income rights of fr- chised outlets is compensated by residual income rights of company-owned o- lets. Under a dual ownership structure, company-owned outlets compensate the disincentive effect of low royalties for the franchisor, and low royalties strengthen the investment incentives for the franchisee.


Download Index to the Journal of Retailing.Volumes 9 and 10.April,1933-January,1935 PDF

Author :
Publisher :
Release Date :
ISBN 10 :
Pages : 286 pages
Rating : 4./5 ( users)

GET EBOOK!

Download Index to the Journal of Retailing.Volumes 9 and 10.April,1933-January,1935 PDF by Journal of Retailing Full Free and published by . This book was released on 1933 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download The Changing Face of Retailing in the Asia Pacific PDF

Author :
Publisher : Routledge
Release Date :
ISBN 10 : 9781317967675
Pages : 152 pages
Rating : 4.3/5 (317 users)

GET EBOOK!

Download The Changing Face of Retailing in the Asia Pacific PDF by Elizabeth Howard Full Free and published by Routledge. This book was released on 2013-10-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.


Download The SAGE Encyclopedia of Corporate Reputation PDF

Author :
Publisher : SAGE Publications
Release Date :
ISBN 10 : 9781483376509
Pages : 1049 pages
Rating : 4.4/5 (483 users)

GET EBOOK!

Download The SAGE Encyclopedia of Corporate Reputation PDF by Craig E. Carroll Full Free and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities


Download Small Business Bibliography PDF

Author :
Publisher :
Release Date :
ISBN 10 : UCAL:C2857274
Pages : 140 pages
Rating : 4.:/5 (2 users)

GET EBOOK!

Download Small Business Bibliography PDF by Full Free and published by . This book was released on 1964 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Download Data Envelopment Analysis and Effective Performance Assessment PDF

Author :
Publisher : IGI Global
Release Date :
ISBN 10 : 9781522505976
Pages : 365 pages
Rating : 4.5/5 (522 users)

GET EBOOK!

Download Data Envelopment Analysis and Effective Performance Assessment PDF by Lotfi, Farhad Hossein Zadeh Full Free and published by IGI Global. This book was released on 2016-09-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization, analysis of performance and effectiveness through available data allows for informed decision making. Data envelopment analysis, or DEA, is a popular, effective method that can be used to measure productive efficiency in operations management assessment. Data Envelopment Analysis and Effective Performance Assessment addresses the myriad of practical uses and innovative developments of DEA. Emphasizing the importance of analyzing productivity by measuring inputs, goals, economic growth, and performance, this book covers a wide breadth of innovative knowledge. This book is essential reading for managers, business professionals, students of business and ICT, and computer engineers.


Download The Role of Smart Technologies in Decision Making PDF

Author :
Publisher : Taylor & Francis
Release Date :
ISBN 10 : 9781000779196
Pages : 229 pages
Rating : 4.0/5 ( users)

GET EBOOK!

Download The Role of Smart Technologies in Decision Making PDF by Eleonora Pantano Full Free and published by Taylor & Francis. This book was released on 2022-10-20 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.


Download International Retailers’ Performance in Host Countries PDF

Author :
Publisher : Springer
Release Date :
ISBN 10 : 9783658220693
Pages : 165 pages
Rating : 4.6/5 (658 users)

GET EBOOK!

Download International Retailers’ Performance in Host Countries PDF by Lukas Morbe Full Free and published by Springer. This book was released on 2018-04-27 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.